Image of a red backpack with school supplies and the book, Build a Better Trade Show Image, plus text: "Back to School for Exhibitors" (Backpack image generated by AI)

Why Exhibitor Education Matters

Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t.

And nobody should be thrown into that situation without being fully prepared.

That’s why exhibitor education is critical.

My award-winning book, Build a Better Trade Show Image has been the go-to resource for exhibitors seeking practical, actionable advice for more than two decades. (And it’s been updated for the post-pandemic world.)

With fall on the horizon, now is the perfect time to go “Back to School” & sharpen those trade show skills!

So we’re providing you with a variety of education tools all through the month of September. 

Each week, you’ll discover a library of resources that corresponds to the sections in the book:

  • Part 1: Planning (coming Sept. 1)
  • Part 2: Design (coming Sept. 8)
  • Part 3: People (coming Sept. 15)
  • Part 4: Promotions (coming Sept. 22)
  • Part 5: Follow-up & ROI (coming Sept. 29)

Chalkboard with text: "Why 1% isn't nearly enough! AKA The Exhibitor Education Manifesto"Curious what exactly “exhibitor education” means and why it’s important?

Download the Exhibitor Education Manifesto, which explains what exhibitor education is (and isn’t) and why it matters. If you believe your exhibit marketing could improve and you want to create the most successful exhibit team you’ve ever had, then grab your free copy!

Build a Better Trade Show Image book cover with Best Indie Book Award gold medallionWant your own copy of the book exhibitors in dozens of industries have relied on as their “how-to manual”?

You’ll find links to order Build a Better Trade Show Image direct or from online bookstores here.

Prefer an electronic version of the book?

Contact me about how to get a PDF version. (Special formatting means it’s not compatible as an EPUB.)

Already have a copy & want a special bonus gift?

Post a book selfie on LinkedIn & tag Marlys in your post!

Are you a show organizer or industry vendor looking for ways to support & add value for your clients?

Contact me & let’s brainstorm how we can team up to help exhibitors succeed!

Want to give books to your clients or team? Order a case (22 copies) & get a discount + free shipping + an exclusive “Ask Me Anything” session! (Contact me for details!)

Thanks to these Partners in Exhibitor Education who are helping to spread the word!

Rich Vallaster, Momentive Software
Al Mercuro, Genesis Exhibits
Wendy Porter, Wendy Porter Events