Press Releases: Trade Show Topics

Articles & Interviews Featuring Café Founder, Marlys Arnold

Feature Articles by Marlys Arnold

  • 6 Reasons You’re Not Successful at Trade Shows (Tradeshow Network Marketing Group blog, Jan. 2018)
  • Offer Value, Not Gimmicks (Tradeshow Network Marketing Group blog, Oct. 2017)
  • Who’s Your Persona? (Tradeshow Network Marketing Group blog, June 2017)
  • What Would Shakespeare Say to Exhibitors? (Tradeshow Network Marketing Group blog, Sept. 2016)
  • 7 Lessons Exhibitors Can Learn from a Remodeling Project (Tradeshow Network Marketing Group blog, Feb. 2016)
  • Historic show profiles series for the TSNN 20th Anniversary (2016)
  • What I Wish I’d Known as a New Exhibitor (Tradeshow Network Marketing Group blog, Aug. 2012)
  • Show Up the Competition (KC Small Business, Feb. 2010)
  • Exhibiting on the Cheap: Get More with Less (Tradeshow Guy blog, May 2009)
  • Trade Show Disasters: Tips to Avoid Seven Common Mistakes (KCB Magazine, May 2007; contact us for a PDF reprint)
  • No More Excuses! Why Exhibitors Should Reward Booth Staff (Motivation Strategies, Fall 2004)
  • Keep Traffic Flowing: Finding creative solutions to eliminate “dead spaces” (EXPO Magazine Exhibitor Matters column, Apr. 2003)
  • The Need for Audits (EXPO Magazine Exhibitor Matters column, Feb. 2003)
  • The Secrets of Trade Show Follow-Up (Mac McIntosh’s Sales Lead Report, Winter 2003)
  • Point and Click: Creating exhibitor-friendly Web sites (EXPO Magazine Exhibitor Matters column, Nov./Dec. 2002)
  • 10 Ways to Cut Exhibiting Costs … Without Sacrificing Anything! (Freeman Companies’ newsletter, Fall 2002)
  • What Exhibitors Want: Putting together an award-winning exhibitor service manual (EXPO Magazine Exhibitor Matters column, Oct. 2002)
  • Making the Most of Your Trade Show Leads (Mac McIntosh’s Sales Lead Report, Summer 2002)
  • The Ten Commandments of Trade Show Booth Staffing (Profitable Glass Quarterly, Spring 2002)
  • 10 Keys to Trade Show Exhibiting Success (AWCI’s Construction Dimensions, Feb. 2002)

Articles Featuring Build a Better Trade Show Image

  • Fashion and Function: Image Specialist to Release Book on Tradeshow Persona (Tradeshow Week, Feb. 25, 2002)
  • Need a Read? (Book review in Corporate Meetings & Incentives, Feb. 2002)
  • Trade Shows Require Planning, Follow-Up (East Bay Business Times, 4/6/01; also appeared in Business Journal of Tampa, 6/22/01)
  • Best in Show (Selling Power, April 2001)