Exhibit Marketers Café founder, Marlys Arnold, has been featured all around the Web sharing trade show advice – here’s where you can read, watch or listen.
Webinars, Interviews & Articles Featuring Café Founder, Marlys Arnold
- Beyond the Booth: Elevating the Exhibitor Experience for Real Results (A2Z webinar, Aug. 2025)
- Work Smarter, Exhibit Better: How to Maximize Trade Show Impact (Event Marketer’s Toolbox live show & podcast, May 2025)
- Maximize Event Success Without Breaking the Bank (Engaging Personalities podcast, May 2025)
- Booth Staffing Strategies to Get More Leads, Follow Up Better, and Increase ROI (Event Marketing Redefined podcast, Jan. 2024)
- The Worst Thing About Trade Shows (panelist on the Club Ichi Telethon, Dec. 2023)
- Event Manager’s Master Class – A Tool Kit for Events (Personify webinar, May 2023)
- Behind the Scenes Interview with Marlys Arnold, Author of Build a Better Trade Show Image (Classic Exhibits blog, April 2023)
- Adapting Trade Shows for the Future on the Trade Show University podcast (April 2023)
- Improve Your Trade Show Image on TSNN’s Trade Show Talk podcast (March 2023)
- Helping Exhibitors and Sponsors Succeed in the Virtual World on the Planet Leadership podcast (2020)
- Helpful with Trade Shows: Marlys Arnold on The Joy of Membership podcast (Oct. 2020)
- Interview with Marlys on TradeShowGuy Monday Morning Coffee (July 2020)
- Exhibit Design That Works reviewed in EXHIBITOR Magazine (June 2019)
- Marlys’ interview on the YourLIVINGBrand.live show (Nov. 2017)
- What Matters in 2014: Keeping Your Audience Engaged (TSNN webinar, 2014)
- Busting the Myths of Exhibitor Education & Why Show Organizers Should Care (TSNN webinar, 2013)
- Linda Ballesteros interviews Marlys on the Power Talk show (June 2013)
- Defending the Trade Show: Part 1 of a Twitter Chat (International Meetings Review, April 2013)
- Communicating the Value of Trade Shows (International Meetings Review, April 2013)
- Exhibit Marketing 101: A Blueprint for Results (on From Corporate to Creative with Kelly Galea on BlogTalkRadio.com, Oct. 2012)
- An Interview with Marlys Arnold, Trade Show Marketing Consultant & Trainer (Exhibit Edge blog, April 2011)
- More Effective Meetings: Yielding to All Learning Styles (Missouri Meetings & Events, Winter 2007/2008)
- Careful Planning, Research Dictate Trade Show Success (Kansas City Business Journal, Dec. 29, 2006)
- Fashion and Function: Image Specialist to Release Book on Tradeshow Persona (Tradeshow Week, Feb. 25, 2002)
- Need a Read? (Book review in Corporate Meetings & Incentives, Feb. 2002)
- Trade Shows Require Planning, Follow-Up (East Bay Business Times, 4/6/01; also appeared in Business Journal of Tampa, 6/22/01)
- Best in Show (Selling Power, April 2001)
Feature Articles by Marlys Arnold
- 5 Ways Exhibitors Sabotage Their Success (Exhibitor News Network, 2023)
- Maximizing Sponsorships (CEIR blog, June 2019)
- How Distinct Are You on the Show Floor? (CEIR blog, May 2019)
- Busting Green Exhibiting Myths (CEIR blog, April 2019)
- The Challenge of Using Salespeople as Booth Staff (CEIR blog, Nov. 2018)
- Success Strategies for Small Exhibits (CEIR blog, July 2018)
- Designed to Engage – How to Build Elements of Engagement into Booth Designs (CEIR report, Feb. 2018)
- 6 Reasons You’re Not Successful at Trade Shows (Tradeshow Network Marketing Group blog, Jan. 2018)
- Offer Value, Not Gimmicks (Tradeshow Network Marketing Group blog, Oct. 2017)
- Who’s Your Persona? (Tradeshow Network Marketing Group blog, June 2017)
- What Would Shakespeare Say to Exhibitors? (Tradeshow Network Marketing Group blog, Sept. 2016)
- 7 Lessons Exhibitors Can Learn from a Remodeling Project (Tradeshow Network Marketing Group blog, Feb. 2016)
- Historic show profiles series for the TSNN 20th Anniversary (2016)
- What I Wish I’d Known as a New Exhibitor (Tradeshow Network Marketing Group blog, Aug. 2012)
- Show Up the Competition (KC Small Business, Feb. 2010)
- Exhibiting on the Cheap: Get More with Less (Tradeshow Guy blog, May 2009)
- Trade Show Disasters: Tips to Avoid Seven Common Mistakes (KCB Magazine, May 2007; contact us for a PDF reprint)
- No More Excuses! Why Exhibitors Should Reward Booth Staff (Motivation Strategies, Fall 2004)
- Keep Traffic Flowing: Finding creative solutions to eliminate “dead spaces” (EXPO Magazine Exhibitor Matters column, Apr. 2003)
- The Need for Audits (EXPO Magazine Exhibitor Matters column, Feb. 2003)
- The Secrets of Trade Show Follow-Up (Mac McIntosh’s Sales Lead Report, Winter 2003)
- Point and Click: Creating exhibitor-friendly Web sites (EXPO Magazine Exhibitor Matters column, Nov./Dec. 2002)
- 10 Ways to Cut Exhibiting Costs … Without Sacrificing Anything! (Freeman Companies’ newsletter, Fall 2002)
- What Exhibitors Want: Putting together an award-winning exhibitor service manual (EXPO Magazine Exhibitor Matters column, Oct. 2002)
- Making the Most of Your Trade Show Leads (Mac McIntosh’s Sales Lead Report, Summer 2002)
- The Ten Commandments of Trade Show Booth Staffing (Profitable Glass Quarterly, Spring 2002)
- 10 Keys to Trade Show Exhibiting Success (AWCI’s Construction Dimensions, Feb. 2002)
Press Releases: Trade Show Topics
- Trade Show Insights Podcast Celebrates 20 Years (Jan. 2026)
- Build a Better Trade Show Image Wins 2024 Best Indie Book Award (Jan. 2025)
- Trade Show Insights Podcast Host Nominated for Inaugural Women in Podcasting Awards (Aug. 2024)
- Exhibit Marketers Café Publishes “Exhibitor Education Manifesto” (Feb. 2013)
- New Exhibitor Education Community Kicks Off with Live Webcast (Sept. 2012)
- Trade Show Author Offers Gifts to Celebrate Book’s Milestone (Feb. 2012)