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The “Exhibitor Education Manifesto”

Exhibitor Education ManifestoThe Center for Exhibition Industry Research (CEIR) issued a report on “How the Exhibit Dollar is Spent,” which stated that of the $24 billion used for U.S. trade show marketing, staff training comes in dead last at a measly 1%! (Another study reports that 31% of exhibitors provide no type of pre-show training at all!)

This manifesto was compiled to explain what exhibitor education is (and isn’t) and why it matters. If you believe your exhibit marketing could improve and you want to create the most successful exhibit team you’ve ever had, then go ahead and grab your free copy!


Trade Show Insights blog/podcast

Trade Show InsightsTrade Show Insights features analysis of exhibit industry topics and interviews with leading industry professionals. Hosted by Marlys Arnold, exhibit marketing strategist and author of Build a Better Trade Show Image and the ExhibitorEd Success System. Special features include Weekly News & Insights posts, interviews with guest experts, and a featured monthly podcast episode. Check out the most recent posts here or subscribe to the podcast here.


Open Mic Discussions

Open Mic - Come join the conversation!We’re hosting periodic live chats in a LinkedIn Audio Room – yes, that’s a new thing! It’s kind of like that audio-only platform you’ve probably heard about, only you join the conversation inside LinkedIn, using your desktop or mobile app.

While there’s no option for replays just yet, you’ll find recap summaries inside the free EMC Community. To be notified of upcoming Open Mic events, be sure to follow Marlys on LinkedIn.


Virtual Lunch in the Exhibit Marketers Café

We're Open signTo provide a sense of community for our industry during complicated times, we hosted Virtual Lunch right here in the Café for more than two years. We shared tips and resources, as well as provided encouragement and accountability.

While we’re no longer going live every week, the archives are still available here in the Café. There’s no charge to access, and you don’t need any special software. (And who knows … we might even do a pop-up Virtual Lunch occasionally!)


Free Webinars

“Busting the Myths of Exhibitor Education & Why Show Organizers Should Care”

Exhibitor Education EquationIn virtually every industry there are a wealth of opportunities for continuing education — in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective. So why all the disconnect over education?

In this webinar hosted by TSNN.com show organizers & exhibitors will learn:

• Who needs exhibitor education and why (it may not be who you think)
• What exactly that education should include
• Who’s using exhibitor education effectively (and how they’re doing it)
• How to begin implementing education for your upcoming shows

Featuring guest panelists: Kelly Faist from Pack Expo & Tom Carbott from MHI, who produces the ProMat and MODEX shows

To view the free replay of this webinar, click here.


“3 Keys to Become Your Exhibitors’ Hero” (mini-webinar)

Hero-titleslideEver wish you could read exhibitors’ minds?
What do they want most … but aren’t likely to tell you?

In this 10-minute webinar, you’ll learn how to develop your super powers to amaze your exhibitors by:

  • Giving both them and your attendees exactly what they want
  • Simplifying the exhibit manager’s work life
  • Helping them see what they’re missing
  • Keeping them coming back for more

Contact us to request access to this mini-webinar. As a bonus, you’ll also find out how to get a complimentary Exhibitor Engagement & Retention Evaluation.


“Trade Shows: What Matters – Keeping Your Audience Engaged”

Free Resources for Show OrganizersFor years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report of my death is an exaggeration.” Face-to-face connections are becoming even more important in our digitally-connected world, but it’s time for conventions and trade shows to be reinvented for a tech-savvy, global audience whose attention span is down to mere seconds.

In this free webinar hosted by TSNN, you’ll discover tips & trends for:

  • Creating a year-round community vs. a one-week event
  • Tapping into the power of crowdsourcing and curated content
  • Using interactive technology (including mobile apps, wearable gadgets & augmented reality)

Gain a fresh perspective on trade shows, what matters & where we’re going from here!

To view the free replay of this webinar, click here.


“Show Managers are from Neptune, Exhibitors are from Pluto”

Neptune-PlutoAs a show manager, do you sometimes feel like exhibitors come from another planet … or solar system? If you’ve ever wondered why communication between these two parts of the exhibiting universe seems to require the ability to speak a foreign language, then grab this free replay of the “Show Managers are from Neptune, Exhibitors are from Pluto” webinar and learn how to build a better relationship with exhibitors to create a more successful show.