Feel free to explore and sample all you want! As a bonus, a free subscription to the TradeShowTips Online monthly ezine is also included with most of these free tools. (Click here to view a sample edition.)
The “Exhibitor Education Manifesto”
In 2012, the Center for Exhibition Industry Research (CEIR) issued a report on “How the Exhibit Dollar is Spent,” which stated that of the $24 billion used for U.S. trade show marketing, staff training comes in dead last at a measly 1%! (Another study reports that 31% of exhibitors provide no type of pre-show training at all!)
This manifesto was compiled to explain what exhibitor education is (and isn’t) and why it matters. If you believe your exhibit marketing could improve and you want to create the most successful exhibit team you’ve ever had, then go ahead and grab your free copy!
Trade Show Insights blog/podcast
Trade Show Insights features analysis of exhibit industry topics and interviews with leading industry professionals. Hosted by Marlys Arnold, exhibit marketing strategist and author of Build a Better Trade Show Image and the ExhibitorEd Success System. Special features include Weekly News & Insights posts, interviews with guest experts, and a featured monthly podcast episode. Check out the most recent posts here or subscribe to the RSS feed here.
“Busting the Myths of Exhibitor Education & Why Show Organizers Should Care”
In virtually every industry there are a wealth of opportunities for continuing education — in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective. So why all the disconnect over education?
In this webinar hosted by TSNN.com show organizers & exhibitors will learn:
• Who needs exhibitor education and why (it may not be who you think)
• What exactly that education should include
• Who’s using exhibitor education effectively (and how they’re doing it)
• How to begin implementing education for your upcoming shows
Featuring guest panelists: Kelly Faist from Pack Expo & Tom Carbott from MHI, who produces the ProMat and MODEX shows
“3 Keys to Become Your Exhibitors’ Hero” (mini-webinar)
In this 10-minute webinar, you’ll learn how to develop your super powers to amaze your exhibitors by:
- Giving both them and your attendees exactly what they want
- Simplifying the exhibit manager’s work life
- Helping them see what they’re missing
- Keeping them coming back for more
Click here to register for this mini-webinar. As a bonus, you’ll also find out how to get a complimentary Exhibitor Engagement & Retention Evaluation.
“Trade Shows: What Matters in 2014 – Keeping Your Audience Engaged”
For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report of my death is an exaggeration.” Face-to-face connections are becoming even more important in our digitally-connected world, but it’s time for conventions and trade shows to be reinvented for a tech-savvy, global audience whose attention span is down to mere seconds.
In this free webinar hosted by TSNN, you’ll discover tips & trends for:
- Creating a year-round community vs. a one-week event
- Tapping into the power of crowdsourcing and curated content
- Using interactive technology (including mobile apps, wearable gadgets & augmented reality)
Gain a fresh perspective on trade shows, what matters & where we’re going from here!
“Show Managers are from Neptune, Exhibitors are from Pluto”
As a show manager, do you sometimes feel like exhibitors come from another planet … or solar system? If you’ve ever wondered why communication between these two parts of the exhibiting universe seems to require the ability to speak a foreign language, then grab this free replay of the “Show Managers are from Neptune, Exhibitors are from Pluto” webinar and learn how to build a better relationship with exhibitors to create a more successful show.