Tired of spending thousands on trade shows only to come home with a bunch of random badge scans & zero qualified leads?
You’re not alone. Exhibitors make costly mistakes:
- Setting up a booth with no clear strategy
- Attracting tire-kickers instead of qualified prospects
- Failing to follow up effectively (or at all)
- Measuring success by foot traffic instead of revenue
I’ve watched exhibitors spend thousands on floor space and fancy graphics, only to stand in their booth checking their phones. They leave the show with a handful of badge scans, but no meaningful ROI.
Up until now, you’ve been sold the space, but were never given the playbook to turn that expensive gamble into a strategic win. It’s time to change that.
What if you could transform your trade show ROI in just 4 weeks?
Welcome to Exhibit Marketing Camp – an online, interactive hands-on sprint that turns your trade show exhibit from a costly expense into a source of highly-qualified leads.
Unlike “one-size-fits-all” webinars or long, overwhelming courses, Exhibit Marketing Camp is:
- Designed specifically for exhibitors and marketing teams
- Structured as a short, focused sprint you can actually finish
- Led by a consultant with decades of real-world, practical experience
If you’ve ever stood in your booth thinking, “We spent all this money … for this?” — Exhibit Marketing Camp was created for you!
It’s four weeks of bite-sized training, templates & checklists, weekly implementation challenges, and live Campfire Q&A sessions.
Only 20 seats are available so each exhibitor has the opportunity to ask questions and receive meaningful feedback.
Your one-time investment: $197
Our next Camp begins November 2.
Here’s the Trail Map:
Week 1: Setting Goals & Understanding Your Audience
- Define measurable objectives that matter to your bottom line
- Create detailed buyer personas for maximum booth magnetism
- Calculate your true trade show ROI potential
By the end of Week 1, you’ll have a clear, measurable game plan for your next show instead of “show up & hope.”
Week 2: Crafting an Engaging Message & Booth
- Develop irresistible booth messaging that attracts the right audience
- Design in-booth activities that qualify prospects automatically
- Create memorable experiences that keep you top-of-mind
By the end of Week 2, you’ll have booth messaging and activities ready to deploy — no more last-minute guesswork.
Week 3: Developing Show Floor Survival Skills
- Master the art of the streamlined booth conversation
- Learn qualification techniques that separate buyers from browsers
- Handle objections like a pro and keep conversations flowing
By the end of Week 3, you’ll know how to coach every one of your booth staffers to engage and qualify leads.
Week 4: Developing a Strategic Lead Management Plan
- Build a system that converts leads to customers
- Create follow-up sequences that nurture prospects
- Track and measure what really matters for future shows
By the end of Week 4, you’ll leave with a roadmap to turn badge scans into nurtured leads.
“Exhibit Marketing Camp exceeded my expectations. Even as an experienced event marketer, I walked away with fresh ideas, practical takeaways, and new ways of thinking about how we approach our exhibit program. The conversations, examples, and insights gave me things I could bring back to my team and put into practice right away. I left feeling energized, inspired, and excited to keep evolving our event strategy.” ~ Maleka Hopstad-Redner, SambaSafety
Meet Your Camp Counselor:
I’m Marlys Arnold, and over the past 25+ years, I’ve advised thousands of exhibitors in industries ranging from construction to medical to manufacturing and beyond. I literally wrote the book on exhibit marketing (two of them!), and I’ve seen every possible mistake on the show floor — which means I also know how to fix them.
Exhibit Marketing Camp distills my years of experience into a focused, 4‑week sprint. It’s your shortcut to avoiding the $10,000+ mistakes I’ve watched countless exhibitors make.
How it Works:
Most programs stop at teaching you what to do. Exhibit Marketing Camp is designed to help you get it done.
- Bite-sized Strategy: No hour-long lectures. You get high-impact, short videos plus templates & checklists designed for busy marketers who can’t wait weeks to see results.
- Weekly Challenge: Outcome-focused homework to implement what you’ve learned immediately. (With some fun incentives!)
- Campfire Q&A: Join live at the end of each week to troubleshoot your specific challenges and get expert feedback from a trade show strategist. (Recordings available for a limited time.)
Why a 4-Week Sprint instead of a course?
Most trade show training is either a one-time webinar that leaves you overwhelmed, or a massive course you’ll never finish. Exhibit Marketing Camp is different:
- You’re actually building YOUR strategy in real time (instead of just learning theory)
- You get live feedback on YOUR specific challenges (not generic advice)
- You implement as you learn (no waiting until “someday”)
You’ll leave Camp with:
- An exhibit strategy that’s tailored to your business
- An easy-to-repeat framework you can use for every show
- A structured follow‑up plan so leads don’t fall through the cracks
Who is it for?
- Exhibitors, entrepreneurs, or marketers who feel like they’re not getting their money’s worth and can’t justify another unproductive show (especially with trade show costs climbing every year)
- Teams who are tired of “winging it” and want a repeatable exhibit marketing process instead of one-off tactics
- Exhibit managers who know their follow-up is weak and want a structured post-show plan they can actually use
- Anyone who feels like your small booth is invisible and wants to know how to compete with the bigger, flashier booths
“As a small team that’s trying to be as effective as we can, this has given us a lot to think about and work through. It’s going to put us in a really good spot so we can be much more intentional with the show.” ~ Beth Basch, Stone Harbor Hardware
Why invest in Exhibit Marketing Camp?
Every show you do without a solid strategy costs you:
- Thousands spent in booth costs that don’t generate ROI
- Dozens of qualified leads that walk right past your booth
- Weeks of wasted time following up on unqualified contacts
No more five-figure experiments! If you don’t want to:
- Struggle through another show on your own and hope for better results
- Invest thousands in private consulting
- Or sit through yet another webinar but never implement
Exhibit Marketing Camp gives you structured guidance, live support, and a finished plan at a fraction of the cost.
If you’ve got shows on the calendar (or a professional development budget that expires soon), now is the time to get your exhibit strategy in place for your next show … and every one after that.
Why Exhibit Marketing Camp vs Other Options?
You might be thinking: “Can’t I just watch some YouTube videos or attend a free webinar?”
Sure, but here’s what that won’t get you:
- A plan that’s built for YOUR specific business and audience
- Live feedback from someone who’s advised thousands of exhibitors
- Accountability to actually implement (instead of just consume)
- A complete, repeatable system instead of random tips
This isn’t about me lecturing at you. It’s about you building a customized strategy with expert guidance every step of the way. That’s something no generic training or DIY approach can match.
FAQs
- Do I need to be an experienced exhibitor to sign up? These tools are specifically designed for exhibitors and marketing teams who want to improve their results. But if you’re considering exhibiting for the first time, this will help you avoid mistakes from the beginning.
- How much time will it take? The videos and resources will be available at the beginning of each week. You can watch the videos and work on your Weekly Challenge at your own pace during the week (time spent on this depends on how much work you need to do). Then we’ll gather live on Fridays for about an hour of Campfire Q&A.
- When does Camp start? We kick off on November 2, and our final Campfire will be on December 4. (We’ll take a strategic pause during Thanksgiving week.)
- What if I miss a live Campfire Q&A? All sessions are recorded and you’ll have extended access to the replays and materials. But you’ll definitely get more benefit when you attend live so you can ask questions and get feedback on any issues you’re personally facing.
- Why are there only 20 seats? Because this is a hands-on intensive, we want the Campfire Q&A sessions to be interactive and give everyone the opportunity for personal feedback.
- How much does Camp cost? The complete four-week sprint is a one-time investment of $197. This includes the weekly training, templates & resources, implementation challenges, live Campfire Q&A sessions (with recordings & transcripts), plus extended access to all the materials for a few weeks after Camp concludes.
Start your four-week transformation now.