The NEW edition of Build a Better Trade Show Image is here!

Book Launch bannerWhen I wrote the book, my goal was to create the how-to manual I wish I’d had as a new exhibitor. Now, after more than two decades in the trade show industry, I have so much more experience to share!

This updated version includes many new examples of creative exhibit designs, promotions, attractions and beyond. You’ll find fresh ideas for a new era, as well as advice that has stood the test of time.

Be a part of the New Era & help spread the word!

“Regardless of your tenure and experience, Marlys has taken lessons and experiences across events of all sizes and types and offers them to you in an easy-to-follow and concise manner. This holistic approach provides new ideas and concepts to reimagine your event experience.”

~ from the foreword by Richard S. Vallaster III, DES, CEM,
The Trade Show Wonk, Personify – A2Z Events

“I am finding my clients are getting younger and younger and do not have the experience yet in managing and planning for their company’s trade show marketing events, plus many are not being taught this in college, more reason they will need this valuable book by Marlys Arnold!”

~ Al Mercuro, Genesis Exhibits

Build a Better Trade Show Image has pertinent examples, timely ideas, and a clear path for both large and small budgets. In fact, it levels the playing field for large companies and small companies by giving them tips on how to pre-market their booth, how to draw in attendees, great marketing and give away ideas that won’t break the bank.”

~ Janice Shokrian, Tausi Brands

Get a paperback copy autographed by Marlys!


You’ll also find the book at online retailers:

(Please consider choosing because it benefits local independent bookstores.
Marlys may also receive a small referral reward if you choose to purchase through these links.)



Also available on Barnes & Noble, Books-A-Million, Booktopia and other online bookstores.


Need more copies to give to your exhibitor clients or team?
Order a case (22 copies) & save 10% + get free shipping! *

* Free shipping to U.S. addresses only


Thanks to all who joined in the Launch Celebration
& to those who helped plant trees in the Urban Forest!

Personify logo Exhibitus logo

Book Launch FAQs

When will I receive my books?
You should expect your books to arrive within two to three weeks after the Launch. However keep in mind that depending on the quantity of orders received it may take a bit longer. (Lots of autographs to sign and packages to address!) We will keep you posted if there are any significant delays anticipated.
What is the return policy?
Autographed books cannot be returned.
Is there tax on the books?
To keep things simple, we have not added sales tax. If there are taxes involved based on your location, we will cover them for you.
Can you personalize the books with a specific person’s name?
Unless you contact us with to request otherwise, all books will simply be signed by the author.
What if I want an autographed copy but am not located in the U.S.?
Please contact us and we can work something out.
I have a different question that’s not listed.
Please send a message and we’ll get back to you.