Banner with abstract graphic of floor plan with a location pin, plus text "Are you missing hidden revenue paths? Your Sponsorship Program Needs a Map"

Feeling overwhelmed trying to stand out in an ocean of events?

Wondering if you’re missing revenue opportunities or falling short of sponsor expectations?

You’re not alone. But the answers are closer than you think.

Presenting … Your Sponsorship Map!

This isn’t a quick fix or a one-size-fits-all plan. It’s your personal compass, pointing to hidden opportunities that bring in top-tier sponsors, boost your revenue, and build partnerships that last.

Craft sponsorship packages that don’t just look impressive on paper, but actually breathe new life into your event, delivering real value for sponsors and unforgettable experiences for attendees.

Why Does Your Event Need Your Sponsorship Map?

 

Text: "Maximize Every Sponsor Dollar: Are your sponsor packages falling short? Perhaps it’s time to move beyond “we always do it this way” mode. What you need is a strategic roadmap that delivers real value – minus the fluff – to both sponsors and attendees, building partnerships that stand the test of time."
Text: "Discover Hidden Revenue Routes: Worried that you’re leaving money on the table? The revenue you’re missing isn’t lost – it’s tucked away like hidden gems within your event. We’ll uncover these treasures to attract sponsors who truly fit your vision and boost your bottom line. This is about more than just revenue – it’s about making your event unforgettable."
Text: "Chart a Course for Success: Ready to break out of old patterns and lead your event into a new era? Together we’ll design creative sponsorship packages and activations that go beyond the basics to spark engagement, deepen sponsor connections, and deliver tangible results you can count on."

You already know a successful event requires more than just a great venue and engaging speakers. What truly sets your event apart is a sponsorship strategy that acts like a compass, guiding you through evolving market demands so your event thrives year after year.

That’s where Your Sponsorship Map comes in.

Think of it as a strategic navigation tool — a deep dive into your current sponsorship program that reveals what’s been missing and what’s possible.

It’s not some kind of plug-and-play report or quick consultation — it’s your roadmap to sponsorship success, filled with honest insights and customized strategies, paired with clear next steps to supercharge your sponsor program.

 

Here’s What You Can Expect:

Comprehensive AuditPowerful Action PlanRevenue Enhancement StrategiesCreative Brainstorming SessionsImplementation Support
An extensive assessment of your current sponsorship packages, promotional materials, and outreach tools to uncover gaps and reveal growth opportunities.
Customized advice aligned with your exhibitors’ needs, audience expectations, and current trends to keep you ahead in a landscape that never stops evolving.
Detailed insights that empower you to create sponsorship opportunities that attract ideal sponsors and boost your event revenue.
Collaborate in a private, interactive consultation to explore fresh ideas and spark innovation.
We won’t simply hand over directions — like a GPS guiding every turn, we can walk you through each step to bring your new sponsorship options to life.


Your sponsorship success deserves more than guesswork – it needs a trusted guide.

Ready to chart your path to happier exhibitors and fresh revenue streams?

Your Sponsorship Map will show you the way!

 

Who This is For:

Who This is NOT For:

Trade show and event organizers who are ready to grow their sponsorship revenue

Organizers satisfied with the status quo of their sponsorship programs

Organizers who want actionable insights and a clear roadmap to boost sponsor engagement

Events lacking an established sponsorship program or minimal sponsor involvement 

Teams craving expert guidance through creative collaboration and implementation support 

Those looking for a quick fix without committing time or resources into implementing change

Event leaders determined to attract high-quality sponsors who align with their brand

Organizers primarily focused on non-sponsorship revenue streams

If you’re ready to admit your current approach could use an outside perspective,
Your Sponsorship Map will help you shake things up and grow.

Ready to unlock new revenue opportunities?

 

Explorer
$750
Great for: Small events or organizations with limited budgets looking for essential insights
Basic audit of your current sponsorship offers (Includes: target audience, new/existing partnerships, plus sponsor offerings, activations & benefits)
Summary report with key findings and recommendations
Contact Marlys to get started
Pathfinder
$1650
Great for: Medium-sized events or organizations that want more 
in-depth guidance
More comprehensive audit with detailed analysis (Includes everything in Explorer, plus marketing & sponsor engagement)
Robust report with actionable recommendations
Follow-up consultation (1 hour) to discuss the results and brainstorm next steps
Contact Marlys to get started
Trailblazer
$3500
Great for: Large events/organizations seeking comprehensive solutions and 
long-term support
In-depth audit that includes competitor analysis & ROI measurement (plus everything covered in Pathfinder)
Detailed report with customized recommendations and implementation strategies
3 Follow-up consultations to refine and implement new strategies
Contact Marlys to get started

 

About Your Sponsorship Map Guide:

Marlys ArnoldMarlys Arnold is a recognized expert in trade show marketing, with over 20 years of experience helping exhibitors and event organizers maximize impact and ROI.

Drawing on her dual background as both an exhibitor and a show organizer, she teaches how to strategically leverage sponsorship opportunities to boost brand visibility, drive qualified leads, and create lasting attendee engagement. She specializes in developing win-win sponsorship strategies that align exhibitor goals with event objectives, ensuring sponsors stand out and achieve measurable results.

Marlys has authored two books on trade show marketing: the award-winning Build a Better Trade Show Image and Exhibit Design That Works. She also hosts the popular Trade Show Insights blog and podcast. Her articles on creating and maximizing sponsorships have become go-to resources for marketers looking to unlock the full potential of sponsorship investments.

She focuses on practical, actionable tactics for sponsorship success and experiential exhibit marketing that enhances the overall event.