Feel free to explore and sample all you want! You may also want to request a free subscription to the TradeShowTips Online monthly e-newsletter. (Click here to view a sample edition.)
The “Exhibitor Education Manifesto”
The Center for Exhibition Industry Research (CEIR) issued a report on “How the Exhibit Dollar is Spent,” which stated that of the $24 billion used for U.S. trade show marketing, staff training comes in dead last at a measly 1%! (Another study reports that 31% of exhibitors provide no type of pre-show training at all!)
This manifesto was compiled to explain what exhibitor education is (and isn’t) and why it matters. If you believe your exhibit marketing could improve and you want to create the most successful exhibit team you’ve ever had, then go ahead and grab your free copy!
Trade Show Insights blog/podcast
Whether you’re a seasoned event planner or just stepping into this industry, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
Check out the most recent posts here or subscribe to the podcast here.
Open Mic Discussions
Come join our live conversations with guest experts in an online Café! We have a new hosting platform for our Open Mic events: GoBrunch. Now instead of audio-only, we’ll have chat and other interactivity options. You can choose whether or not to turn on your camera as well. And best of all, GoBrunch is browser-based, so no software to download!
While there’s no option for replays just yet, you’ll find recap summaries inside the free EMC Community. To be notified of upcoming Open Mic events, be sure to follow Marlys on LinkedIn and subscribe to the TradeShowTips Online e-newsletter.
Virtual Lunch in the Exhibit Marketers Café
To provide a sense of community for our industry during complicated times, we hosted Virtual Lunch right here in the Café for more than two years. We shared tips and resources, as well as provided encouragement and accountability.
While we’re no longer going live every week, the archives are still available here in the Café. There’s no charge to access, and you don’t need any special software. (And who knows … we might even do a pop-up Virtual Lunch occasionally!)
Free Webinars
“Busting the Myths of Exhibitor Education & Why Show Organizers Should Care”
In virtually every industry there are a wealth of opportunities for continuing education — in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective. So why all the disconnect over education?
In this webinar hosted by TSNN.com show organizers & exhibitors will learn:
• Who needs exhibitor education and why (it may not be who you think)
• What exactly that education should include
• Who’s using exhibitor education effectively (and how they’re doing it)
• How to begin implementing education for your upcoming shows
“3 Keys to Become Your Exhibitors’ Hero” (mini-webinar)
Ever wish you could read exhibitors’ minds?
What do they want most … but aren’t likely to tell you?
In this 10-minute webinar, you’ll learn how to develop your super powers to amaze your exhibitors by:
- Giving both them and your attendees exactly what they want
- Simplifying the exhibit manager’s work life
- Helping them see what they’re missing
- Keeping them coming back for more
Contact us to request access to this mini-webinar. As a bonus, you’ll also find out how to get a complimentary Exhibitor Engagement & Retention Evaluation.
“Show Managers are from Neptune, Exhibitors are from Pluto”
As a show manager, do you sometimes feel like exhibitors come from another planet … or solar system? If you’ve ever wondered why communication between these two parts of the exhibiting universe seems to require the ability to speak a foreign language, then contact us for access to this free replay of the “Show Managers are from Neptune, Exhibitors are from Pluto” webinar and learn how to build a better relationship with exhibitors to create a more successful show.