Feel free to explore and sample all you want! You may also want to request a free subscription to the TradeShowTips Online monthly e-newsletter. (Click here to view a sample edition.)
The “Exhibitor Education Manifesto”
The Center for Exhibition Industry Research (CEIR) issued a report on “How the Exhibit Dollar is Spent,” which stated that of the $24 billion used for U.S. trade show marketing, staff training comes in dead last at a measly 1%! (Another study reports that 31% of exhibitors provide no type of pre-show training at all!)
This manifesto was compiled to explain what exhibitor education is (and isn’t) and why it matters. If you believe your exhibit marketing could improve and you want to create the most successful exhibit team you’ve ever had, then go ahead and grab your free copy!
Trade Show Insights blog/podcast
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
Check out the most recent posts here or subscribe to the podcast here.
Open Mic Discussions
Come join our live conversations with guest experts in an online Café! We have a new hosting platform for our Open Mic events: GoBrunch. Now instead of audio-only, we’ll have chat and other interactivity options. You can choose whether or not to turn on your camera as well. And best of all, GoBrunch is browser-based, so no software to download!
While there’s no option for replays just yet, you’ll find recap summaries inside the free EMC Community. To be notified of upcoming Open Mic events, be sure to follow Marlys on LinkedIn and subscribe to the TradeShowTips Online e-newsletter.
“Beginner’s Guide to Exhibit Marketing” Toolkit
A successful exhibit experience depends on much more than just what happens in your booth. It’s a process that starts long before you ever enter the trade show floor, and continues long after the event ends. But you don’t have to guess at what needs to be done. This toolkit for beginning exhibitors has strategic tips and tools that you can implement, along with a checklist and glossary of terms you need to know. Request your copy now!
“YES in 15” weekly tips
You don’t have to go it alone, even if you’re a lone wolf in your job as an exhibitor. This series of tips will only take a few minutes out of your week, yet can propel your exhibit marketing strategy forward like never before if you take action on each tip. It’s called “YES in 15” because it only takes 15 minutes (or less) to take steps to improve Your Exhibit Success (YES).
Each tip has a bite-size strategy and suggested action. Then you’ll have the opportunity to share your ah-ha moments and successes in our online forum. All of this is provided as a gift to you, the time-crunched exhibitor, inside the EMC Community. (It’s free to join!)
Virtual Lunch in the Exhibit Marketers Café
To provide a sense of community for our industry during complicated times, we hosted Virtual Lunch right here in the Café for more than two years. We shared tips and resources, as well as provided encouragement and accountability.
While we’re no longer going live every week, the archives are still available here in the Café. There’s no charge to access, and you don’t need any special software. (And who knows … we might even do a pop-up Virtual Lunch occasionally!)
Free Videos
“7 Mistakes Exhibitors Make (and how to avoid them)”
Want to know the 7 Mistakes Exhibitors Make (and how to avoid them)? Exhibit marketing strategist and author Marlys Arnold shares tips for transforming your next exhibit experience and attracting more qualified leads in this free video series. (Now available in the Video Library inside the Exhibit Marketers Café Community!)
Free Webinars
“GPS Your Exhibit Marketing”
You’ve been plugging away at your exhibit marketing … you’ve been pushed and prodded to improve on current results and you’re exhausted. You’re spread far too thin — with budget, time & resources — and you feel like you’re constantly falling behind, trying so hard to keep up with the logistics of exhibiting that you miss the strategies which can increase your results dramatically. But before you throw up your hands in frustration, what if you could get a strategic roadmap together … and the only cost is an hour of your time?