Strategic Planning for Exhibitors
Exhibit Strategy Intensive
Create your big-picture exhibiting strategy
This focused working session looks beyond a single event to build a strategy for all your future shows.
Gather your marketing director, exhibit manager, and other key team members. Together we’ll clarify your goals, ideal audience, and messaging, plus identify opportunities for improvement. Then we’ll map out an in-depth plan to make your exhibits deliver more for every dollar spent.
This is the fastest way to revamp your exhibit marketing strategy in the least amount of time with advice customized for you.
You’ll leave with:
- Clear perspective on the results you want to achieve
- Better understanding of your ideal audience
- Strategies for booth messaging, engagement, and lead management
What’s included:
- Half-day virtual working session (with recording & transcript)
- Recap of insights & recommended resources
- Related tools, checklists & templates to help you implement the changes
- Autographed copy of Build a Better Trade Show Image to use as an ongoing how-to guide
Best for: Exhibitors that want to improve their overall trade show marketing before committing to detailed planning for a specific show.
Ready, Set, Exhibit! (Pre-Show Planning Session)
Develop an action plan for one upcoming show
This session focuses on one specific event and the details required to prepare for it. We’ll work through your show goals, audience, messaging, booth engagement, staffing, and lead management so your team knows what to do before, during, and after the event.
Whether you’re exhibiting for the first time or looking to fix what hasn’t worked in the past, this session will help turn ideas into action. You’ll leave with a focused plan and clear next steps to implement.
You’ll develop a plan to:
- Set realistic goals for your exhibit
- Create a marketing message that attracts your ideal audience
- Prepare & educate your staff to engage visitors
- Manage & follow up with leads efficiently
What’s included:
- 90-120 minute virtual working session (with recording & transcript)
- Recap of insights & recommended resources
- Related tools, checklists & templates to help you implement the changes
- Autographed copy of Build a Better Trade Show Image to use as an ongoing how-to guide
Best for: Exhibitors with a show coming up in the next 2-6 months who need a strategic action plan.
Which Strategic Planning Service is Right for You?
- Choose the Exhibit Strategy Intensive if you need to review your overall trade show approach and want a customized strategy built around your business and exhibiting goals.
- Choose Ready, Set, Exhibit! if you need a step-by-step plan to prepare for one particular show.