Post-Show Lead Management & ROI

Trade Show Leads Blueprint (Lead Management & Follow-Up System)

Build a post-show follow-up plan that your team will actually use

This planning intensive will help your team transition booth conversations and new contacts into a follow-up sequence, then act on it … before those leads go cold.

Together, we’ll review your current lead management process. Then we’ll craft a system to identify which leads need immediate attention, determine the right follow-up sequence, clarify ownership, and establish a timeline across various marketing channels.

You’ll leave with a documented action plan to convert more of your show leads into customers.

You’ll create a post-show roadmap with:

  • Well-defined lead criteria & categories
  • Recommended outreach timing & channels
  • Follow-up sequence ideas
  • Accountability & deadlines
  • Simple tracking process

What’s included:

  • 90-minute planning session (with recording & transcript)
  • Pre-session questionnaire
  • Customized post-show follow-up plan
  • Implementation checklist

Best for: Exhibitors who want a more strategic follow-up plan to improve their post-show results.

(Optional add-on: 30-minute implementation check-in to review progress & make adjustments as needed + 30-day email support for accountability as your team puts the plan into action)

 

Trade Show ROI Coaching (Post-Show ROI Plan)

Set smarter goals and KPIs for all your future shows

Trade shows are easier to justify when you know what success looks like before you go.

They’re also easier to measure when you’re looking at more than badge scans afterward.

This coaching program includes a series of sessions designed to build a system for evaluating each show’s performance and making better decisions about which ones deserve your participation in the future. It’s a good fit if you want more support than a single session can provide.

We’ll review your previous show data to assess pipeline and revenue impact, compare results with your original goals, and determine what works or what doesn’t. Afterwards, you’ll have a repeatable ROI measurement framework your team can use for future events.

You’ll be able to:

  • Define your trade show objectives
  • Identify appropriate performance metrics
  • Review post-show performance against pre-show targets
  • Create a repeatable process to track results for each event

What’s included:

  • Series of 3-5 coaching sessions over several weeks or months (with recordings)
  • Library of session prep materials
  • Customized ROI measurement framework
  • Event scorecard (for evaluating future shows)

Best for: Exhibitors who want support & accountability to improve trade show results long-term.

 

Which Post-Show Lead Management & ROI Service is Right for You?

  • Choose the Trade Show Leads Blueprint if your team needs more structure for following up on the leads gathered at the show.
  • Choose Trade Show ROI Coaching if you want help defining success before each event and measuring the results afterward.

Contact Marlys for details!