Connect-don't-pitch-2August Featured Topic: Booth Staffing

What Makes a Good Booth Staffer? (article + podcast)

The Challenge of Using Salespeople as Booth Staff

“If You Can’t Say Something Nice …” (article + podcast)

Speaking the Attendees’ Language (article + podcast)

Exhibiting While Distracted


July Featured Topic: Promotions

Are You Making These Promotions Mistakes? (article + podcast)

Are You Attracting Attention … or Just Clogging the Aisles? (article + podcast)

Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media) (article + podcast)

How to Choose the Right Giveaway Items (expert interview)

Creativity in Bloom at the ASI Spring Roadshow (giveaway ideas)

Trade Shows & Direct Mail – A Winning Combination


June Featured Topic: Exhibit Design

7 Sources for Exhibit Design Inspiration

What a Theme Park Can Teach Exhibitors About Creating Experiences

Creating an Unforgettable Experience

Break Down Barriers


AAP Exhibitor Insights Interviews (2016)

TiffanyKaczorowskiTiffany Kaczorowski from Children’s Hospital of Alabama

Tiffany shares tips on how to:

  • Use sponsorships to your advantage
  • Highlight what you have to offer & increase awareness (even if you’re not selling a product)
  • Have experts (in their case, physicians) in the booth



Laura Taylor from Nestlé Nutrition

Laura offers great ideas for:

  • Creating experiential engagement in the booth
  • Developing a well-trained booth staff
  • Gathering and managing leads from badge scan through follow-up



Annette McClure from Nationwide Children’s Hospital

Annette shares tips on how to:

  • Satisfy attendee needs in the moment, causing them to pause
  • Streamline your display to attract more attention
  • Focus on the emotional side of what booth staff should be doing
  • Go above and beyond to personalize the follow-up