September Featured Topic: Lead Management & Follow-Up

Over the past few months, we’ve posted articles to help as you move forward with plans for AAP Experience. For our final monthly topic, we’re focusing on tips for improving your lead management and follow-up systems (which expands on content from our August webinar). Be sure to also view previous months’ topics you might have missed on the archives page.

We also covered many more strategies and tips in our two AAP exhibitor webinars: “Design to Attract” & “Power Up Your Booth Staff.” If you missed either of those, you can still contact us for the replay link.

NEW This Year!  AAP has reserved a limited number of free copies of Marlys’ new book, Exhibit Design That Works. Want to make sure you get yours? Use the Contact page and send a note with the subject “free book” and your shipping address to request your copy. (While the book is courtesy of AAP, you will be responsible for the shipping charges.)

GeneratingLeadsNow here are this month’s resources:

3 Costly Lead Management Mistakes to Avoid (article + podcast)

Is Lead Gathering Stuck in the 20th Century?

Scary Tales of Trade Show Follow-Up (article + podcast)

Are You Nurturing Your Leads? (article + podcast)


AAP Exhibitor Insights

Wish you knew what seasoned exhibitors know? Here’s your chance to learn from the experts! We’re interviewing several AAP exhibitors to learn their tips, strategies and best practices for success – and you get to listen in. Be sure to bookmark this page and come back to hear new interviews posted regularly. And if you’d like to listen to our 2016 interviews, you’ll find those in the Archives.

Katie Sotor from Crane Humidifiers

Katie shares tips for maximizing a smaller exhibit space including how to:

  • Make your product the focus of the booth display
  • Focus on education (two-way)
  • Follow up even if you’re not selling anything


Nancy Vanselow from Children’s Hospital of Wisconsin

Nancy shares key tips including how to:

  • Develop a formula for who to have on staff in your booth and for how long
  • Make an impression without spending a lot of money
  • Look at marketing opportunities in addition to your booth space