AAP Exhibitor Education Tools 2017

July Featured Topic: Promotions

Over the coming months, you’ll discover resources on this page to assist as you move forward with plans for AAP Experience. This month, we’re focusing on tips for promotions both before and during the show (which expands on content from our July webinar). Be sure to also view previous months’ topics you might have missed on the archives page.

We’ll also cover lots more strategies and tips in our two AAP exhibitor webinars. Watch for your invitation to register for these coming up on July 11: “Design to Attract” and Aug. 15: “Power Up Your Booth Staff.”

NEW This Year!  AAP has reserved a limited number of free copies of Marlys’ new book, Exhibit Design That Works, which will be available this summer. Want to make sure you get yours? Use the Contact page and send a note with the subject “free book” to reserve your copy. You will be notified when they’re available. (While the book is courtesy of AAP, you will be responsible for the shipping charges.)

Now here are this month’s resources:

Are You Making These Promotions Mistakes? (article + podcast)

Are You Attracting Attention … or Just Clogging the Aisles? (article + podcast)

Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media) (article + podcast)

How to Choose the Right Giveaway Items (expert interview)

Creativity in Bloom at the ASI Spring Roadshow (giveaway ideas)

Trade Shows & Direct Mail – A Winning Combination


AAP Exhibitor Insights

Wish you knew what seasoned exhibitors know? Here’s your chance to learn from the experts! We’re interviewing several AAP exhibitors to learn their tips, strategies and best practices for success – and you get to listen in. Be sure to bookmark this page and come back to hear new interviews posted regularly. And if you’d like to listen to our 2016 interviews, you’ll find those in the Archives.

Nancy Vanselow from Children’s Hospital of Wisconsin

Nancy shares key tips including how to:

  • Develop a formula for who to have on staff in your booth and for how long
  • Make an impression without spending a lot of money
  • Look at marketing opportunities in addition to your booth space




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