AAP Exhibitor Education Tools 2017

May/June Featured Topic: Exhibit Design

Over the coming months, you’ll discover resources on this page to assist as you move forward with plans for AAP Experience. This month, we’re focusing on tips for designing an exhibit that gets attention on the show floor and generates qualified leads.

We’ll also cover lots more strategies and tips in our two AAP exhibitor webinars. Watch for your invitation to register for these coming up on July 11: “Designed for Success” and Aug. 15: “Power Up Your Booth Staff.”

NEW This Year!  AAP has reserved a limited number of free copies of Marlys’ new book on exhibit design, which will be available this summer. Want to make sure you get yours? Use the Contact page and send a note with the subject “free book” to reserve your copy. You will be notified when they’re available. (While the book is courtesy of AAP, you will be responsible for the shipping charges.)

Now here are this month’s resources:

7 Sources for Exhibit Design Inspiration

What a Theme Park Can Teach Exhibitors About Creating Experiences

Creating an Unforgettable Experience

Break Down Barriers

 

AAP Exhibitor Insights

Wish you knew what seasoned exhibitors know? Here’s your chance to learn from the experts! We’re interviewing several AAP exhibitors to learn their tips, strategies and best practices for success – and you get to listen in. Be sure to bookmark this page and come back to hear new interviews posted regularly.

TiffanyKaczorowskiTiffany Kaczorowski from Children’s Hospital of Alabama

Tiffany shares tips on how to:

  • Use sponsorships to your advantage
  • Highlight what you have to offer & increase awareness (even if you’re not selling a product)
  • Have experts (in their case, physicians) in the booth


LauraTaylor-crop2aLaura Taylor from Nestlé Nutrition

Laura offers great ideas for:

  • Creating experiential engagement in the booth
  • Developing a well-trained booth staff
  • Gathering and managing leads from badge scan through follow-up


AnnetteMcClure-cropAnnette McClure from Nationwide Children’s Hospital

Annette shares tips on how to:

  • Satisfy attendee needs in the moment, causing them to pause
  • Streamline your display to attract more attention
  • Focus on the emotional side of what booth staff should be doing
  • Go above and beyond to personalize the follow-up

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