AAP Exhibitor Education Tools

October Featured Topic: Lead Management & Follow-up

ts-leads-like-milk_smOver the past few months, we’ve shared resources on this page to assist as you move forward with plans for AAP Experience. This month, we’re focusing on tips for producing greater results from the leads you gather (which also ties in with our most recent webinar). Be sure to also view previous months’ topics you might have missed on the archives page.

We also covered many more strategies and tips in our two AAP exhibitor webinars. In case you missed either of them, here are links to catch the replays: Aug. 24: “Design to Attract” and Sept. 28: “People Power! Inform & Inspire Your Booth Staff.”

Now here are this month’s resources:

3 Costly Lead Management Mistakes to Avoid (article + podcast)

Is Lead Gathering Stuck in the 20th Century?

Scary Tales of Trade Show Follow-Up (article + podcast)

Are You Nurturing Your Leads? (article + podcast)

 

AAP Exhibitor Insights

Wish you knew what seasoned exhibitors know? Here’s your chance to learn from the experts! We’re interviewing several AAP exhibitors to learn their tips, strategies and best practices for success – and you get to listen in. Be sure to bookmark this page and come back to hear new interviews posted each month.

TiffanyKaczorowskiTiffany Kaczorowski from Children’s Hospital of Alabama

Tiffany shares tips on how to:

  • Use sponsorships to your advantage
  • Highlight what you have to offer & increase awareness (even if you’re not selling a product)
  • Have experts (in their case, physicians) in the booth


LauraTaylor-crop2aLaura Taylor from Nestlé Nutrition

Laura offers great ideas for:

  • Creating experiential engagement in the booth
  • Developing a well-trained booth staff
  • Gathering and managing leads from badge scan through follow-up


AnnetteMcClure-cropAnnette McClure from Nationwide Children’s Hospital

Annette shares tips on how to:

  • Satisfy attendee needs in the moment, causing them to pause
  • Streamline your display to attract more attention
  • Focus on the emotional side of what booth staff should be doing
  • Go above and beyond to personalize the follow-up

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